SEARCH / FIELD GUIDES
AEO, SEO and
AI search guides.
Practical answers for local businesses on AEO, SEO and being found in AI search.
LOCAL BUSINESS / AI DISCOVERY
How do I get my business recommended by ChatGPT and Google AI?
A practical guide for HVAC, roofing, plumbing, flooring and other US service businesses. Clear actions and no guarantees.
AEO / FOUNDATIONSWhat Is Answer Engine Optimization? A Practical Guide
Understand AEO, how answer engines use web content, what to improve on your site, and what visibility you can actually measure.
SEARCH / COMPARISONAEO vs SEO vs GEO: What's the Difference?
Compare SEO, answer engine optimization and generative engine optimization using practical goals, examples and measurement methods.
TECHNICAL / CHECKLISTHow to Make Your Website Easier for AI Search Engines to Understand
A practical checklist for indexability, server-rendered answers, internal links, structured data and verifiable business facts.
MEASUREMENT / FRAMEWORKHow to Measure Brand Visibility in AI Search
A repeatable way to document AI answer mentions and citations without inventing rankings, traffic or attribution.
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